{"id":83546,"date":"2023-09-12T11:35:53","date_gmt":"2023-09-12T08:35:53","guid":{"rendered":"https:\/\/www.instinctools.com\/?post_type=success-stories&p=83546"},"modified":"2025-07-23T15:07:23","modified_gmt":"2025-07-23T12:07:23","slug":"ecommerce-ecosystem-development","status":"publish","type":"success-stories","link":"https:\/\/www.instinctools.com\/success-stories\/ecommerce-ecosystem-development\/","title":{"rendered":"Ecommerce Ecosystem Development"},"content":{"rendered":"\t\t
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Ecommerce Ecosystem For an Eyewear Company<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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How developing a comprehensive ecommerce ecosystem helped an optical company withstand severe economic headwinds and grow their store chain from 8 to 24 eyewear boutiques across France.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Industry<\/strong>:
Manufacturing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mobile App Development<\/p>

Software Product Development<\/p>

Web Development<\/p>

Data Visualization<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Business challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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For highly competitive industries, such as ecommerce<\/a>, being able to adjust to ever-changing market conditions in a blink of an eye is the only way to retain customers and win new ones. In this respect, COVID-19 became an inflection point at which only the most resilient companies could stay in the saddle, while others had no other choice than to ride off into the sunset.<\/p>

When the pandemic began, companies were forced to rethink their business vision, look for new value and revenue-creation opportunities, and find ways to satiate consumers\u2019 needs in unanticipated circumstances. The situation was the same for our client \u2013 an eyewear company with its own production and a chain of physical stores across France<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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The client first reached out to *instinctools to create a mobile app for sales assistants. However, the coronavirus meddled in their business strategy, forcing them to move at a rapid clip and develop an additional sales channel aimed directly at consumers<\/strong>. That\u2019s how the idea of a shopping app for customers arose.<\/p>

When a company wants to drive revenue growth, banking only on a customer-facing solution isn\u2019t enough. Internal processes also have to be enhanced. In the case of our client, the necessity to adapt to the changing ecommerce realm unveiled issues with order registration and processing, stock inventory, and logistics<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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After analyzing the market and gathering the client\u2019s requirements, we proposed developing a comprehensive ecommerce ecosystem of mobile<\/a> and web<\/a> solutions with a shared back end and multiple front ends<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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As we\u2019ve mentioned, the client initially approached *instinctools to craft one small application for internal usage. However, the retail industry upheaval, along with evolving consumer needs, forced them to reconsider an erstwhile firm view of ecommerce as a bolt-on to the main business. For over six years of cooperation, our dedicated team<\/a> has developed four apps for the company\u2019s staff, one customer-facing application, and a new website on Shopify<\/a><\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Why did we develop niche applications one by one<\/strong> instead of crafting one multipurpose solution? Such an approach provided several benefits:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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