{"id":105427,"date":"2025-09-18T08:34:05","date_gmt":"2025-09-18T05:34:05","guid":{"rendered":"https:\/\/www.instinctools.com\/?post_type=success-stories&#038;p=105427"},"modified":"2025-09-22T15:55:41","modified_gmt":"2025-09-22T12:55:41","slug":"odoo-migration-for-a-furniture-manufacturer-and-retailer","status":"publish","type":"success-stories","link":"https:\/\/www.instinctools.com\/success-stories\/odoo-migration-for-a-furniture-manufacturer-and-retailer\/","title":{"rendered":"Odoo Migration For a Furniture Manufacturer and Retailer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"105427\" class=\"elementor elementor-105427\" data-elementor-post-type=\"success-stories\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bd488e6 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"4bd488e6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-352baa33\" data-id=\"352baa33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-33b6c59e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33b6c59e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-11ffa7e2\" data-id=\"11ffa7e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b72ec35 elementor-widget__width-initial elementor-widget-tablet__width-inherit heading-1 elementor-widget elementor-widget-heading\" data-id=\"3b72ec35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Odoo Migration For a Built-in Furniture Manufacturer and Retailer<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7052603a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7052603a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fed6974\" data-id=\"1fed6974\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ef998f elementor-widget__width-initial elementor-widget-tablet__width-inherit lead elementor-widget-widescreen__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7ef998f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How replacing a home-grown, feature-poor CRM with Odoo CRM and Loyalty &amp; Rewards functionality enabled a Polish built-in furniture manufacturer and retailer to save \u2248 <strong>$600,000<\/strong>, increase lead-to-order conversion <strong>from 1.4% to 3%<\/strong>, and boost customer retention by <strong>10%<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1422c59b elementor-widget__width-initial elementor-widget-tablet__width-inherit lead elementor-widget-widescreen__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1422c59b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Industry<\/strong>:<br \/>Retail, Ecommerce<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c9ea5e elementor-widget__width-initial elementor-widget-tablet__width-inherit case-pdf-download elementor-mobile-align-center elementor-widget-widescreen__width-initial elementor-widget elementor-widget-global_button\" data-id=\"4c9ea5e\" data-element_type=\"widget\" data-widget_type=\"global_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"global-button-wrapper \">\n            <a href=\"#\" class=\"global-button global-button-link global-button-type-filled global-button-size-l \">\n                <span class=\"global-button-content-wrapper\">\n                    <span class=\"global-button-text\">Download<\/span>\n                                    <\/span>\n            <\/a>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7df86f7a elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-widescreen__width-initial case-tags elementor-widget elementor-widget-text-editor\" data-id=\"7df86f7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Legacy Software Modernization<\/p><p>Enterprise Automation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f4634e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f4634e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-363b0e77\" data-id=\"363b0e77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b19c9e8 elementor-widget elementor-widget-breadcrumbs\" data-id=\"6b19c9e8\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.instinctools.com\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-decf2a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"decf2a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d254c0f\" data-id=\"6d254c0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-702ec15e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"702ec15e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7d5bd36a\" data-id=\"7d5bd36a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ccf3636 heading-2-bold elementor-widget elementor-widget-heading\" data-id=\"1ccf3636\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bca106e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bca106e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-69b4128\" data-id=\"69b4128\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43d5252 elementor-widget-tablet__width-inherit body elementor-widget elementor-widget-text-editor\" data-id=\"43d5252\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When your core business systems fall behind the pace of your company\u2019s growth, the gap between potential and performance tears open so wide that it becomes impossible to ignore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-730ba4b\" data-id=\"730ba4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23dcda7 elementor-widget-tablet__width-inherit body elementor-widget elementor-widget-text-editor\" data-id=\"23dcda7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our client, a Polish furniture retail company, reached that \u2028point. Their <strong>legacy self-written CRM, tightly coupled to their ecommerce platform, had become a growth blocker.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dea33a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dea33a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-50f9c8c\" data-id=\"50f9c8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ea9570 elementor-widget-tablet__width-inherit heading-4-bold elementor-widget elementor-widget-heading\" data-id=\"0ea9570\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Staff<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb3f3c elementor-widget-tablet__width-inherit heading-6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7eb3f3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><span class=\"heading-6\">used to face CRM freezes every morning when all employees logged in at once<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a6f05 elementor-widget-tablet__width-inherit body elementor-widget elementor-widget-text-editor\" data-id=\"75a6f05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Loading a customer profile or order history could take up to 25 seconds. For a company operating in three cities, it caused delays in order processing even outside peak seasons.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6976ad0\" data-id=\"6976ad0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-add59c2 elementor-widget-tablet__width-inherit heading-4-bold elementor-widget elementor-widget-heading\" data-id=\"add59c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Customers\u2019<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7b6989 elementor-widget-tablet__width-inherit heading-6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f7b6989\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><span class=\"heading-6\">website experience suffered, too<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71d6241 elementor-widget-tablet__width-inherit body elementor-widget elementor-widget-text-editor\" data-id=\"71d6241\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If product or checkout pages took more than 4-5 seconds to load (a frequent occurrence due to real-time CRM calls), visitors bounced and carts were abandoned.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f2b8355 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2b8355\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a01b2d1\" data-id=\"a01b2d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-526d100 elementor-widget__width-initial elementor-widget-tablet__width-inherit heading-2-regular elementor-widget elementor-widget-heading\" data-id=\"526d100\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Besides poor performance, outgrowing their existing system manifested in the <span class=\"heading-2-bold\">lack of functionality and limited scalability:<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1bdd1a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bdd1a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-44e82eb\" data-id=\"44e82eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a91ba9e elementor-widget-tablet__width-inherit body purple elementor-widget elementor-widget-text-editor\" data-id=\"a91ba9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span class=\"heading-4-bold\" style=\"color: #8c66de;\"><span class=\"heading-4-bold\" style=\"color: #8c66de;\">No lead tracking<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fad67f elementor-widget-tablet__width-inherit body purple elementor-widget elementor-widget-text-editor\" data-id=\"7fad67f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The client used many different channels for customer acquisition, including paper flyers, SMS campaigns, cold and hot calls, and several websites. But without solid tracking mechanisms in place, they couldn\u2019t tell where and when a lead arrived, and see which lead generation strategies made the most impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b18ddeb\" data-id=\"b18ddeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8041af0 elementor-widget-tablet__width-inherit body green elementor-widget elementor-widget-text-editor\" data-id=\"8041af0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span class=\"heading-4-bold\" style=\"color: #99cc00;\">Slow feature development<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-211f6cc elementor-widget-tablet__width-inherit body purple elementor-widget elementor-widget-text-editor\" data-id=\"211f6cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As all the functionality was hard-coded, adding new features such as lead tracking (or even minor tasks like adding new fields) required code changes and complex database schema redesigns. But the client\u2019s in-house team was already swamped by technical debt and had no bandwidth for new feature development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8933e53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8933e53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-82f3a41\" data-id=\"82f3a41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76f8e8f elementor-widget-tablet__width-inherit body blue elementor-widget elementor-widget-text-editor\" data-id=\"76f8e8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span class=\"heading-4-bold\" style=\"color: #809cd0;\">No multi-language support<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-411c9e8 elementor-widget-tablet__width-inherit body purple elementor-widget elementor-widget-text-editor\" data-id=\"411c9e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The client planned to expand into neighboring countries, starting with the Czech Republic and Slovakia, and had to ensure the CRM could be localized for future on-site teams.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-569c054\" data-id=\"569c054\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7be584b elementor-widget-tablet__width-inherit body red elementor-widget elementor-widget-text-editor\" data-id=\"7be584b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span class=\"heading-4-bold\" style=\"color: #ff0000;\">No system for tracking repeat customers<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3943a8 elementor-widget-tablet__width-inherit body purple elementor-widget elementor-widget-text-editor\" data-id=\"f3943a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It was vital to boost hyper-personalization, reward loyal customers, and encourage repeat purchases at scale through a targeted discount system.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0afeddd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0afeddd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-be29e04\" data-id=\"be29e04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2818893 elementor-widget-tablet__width-inherit body elementor-widget elementor-widget-text-editor\" data-id=\"2818893\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To top it all off, the <strong>old system was largely undocumented<\/strong>, with the CRM creator as its sole knowledge keeper. This put core business processes like customer and order management at risk of being bottlenecked by a single individual.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4f34f5b\" data-id=\"4f34f5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e999ab1 elementor-widget-tablet__width-inherit body elementor-widget elementor-widget-text-editor\" data-id=\"e999ab1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Caught between either squeezing more out of their existing CRM or replacing it with a more feature-rich, scalable system<\/strong>, the client needed a seasoned <a href=\"\/crm-consulting-services\/\">CRM partner<\/a> to estimate the budget for both paths and implement the winning option. Instinctools brought the hands-on experience needed to navigate the decision and act on it.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ba382ea elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1ba382ea\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11d8e107\" data-id=\"11d8e107\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8fb59b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fb59b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e8be3b\" data-id=\"2e8be3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18ca997 heading-2-bold elementor-widget elementor-widget-heading\" data-id=\"18ca997\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-082f487\" data-id=\"082f487\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abcc777 elementor-widget-laptop__width-inherit body purple elementor-widget-widescreen__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"abcc777\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>First, to address the \u201cstay vs. migrate\u201d dilemma, our business analyst modeled <strong>both options over a three-year perspective<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f94eab3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f94eab3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a19787b\" data-id=\"a19787b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ac43ba elementor-widget-laptop__width-inherit body purple elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8ac43ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span class=\"heading-4-bold\">Modernizing the legacy CRM<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31c1475 elementor-widget-laptop__width-inherit body purple elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"31c1475\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>to make it more scalable, crafting a loyalty module from scratch would have cost the client around $300,000, and then just as much yearly to maintain this house of cards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-277e684 elementor-widget elementor-widget-html\" data-id=\"277e684\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"border-block\">\n    <div class=\"border-block__title body\">\n        Three-year TCO \u2248 $900,000 at the very least\n    <\/div>\n    <div class=\"border-block__content\">\n        \n    <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1a00906\" data-id=\"1a00906\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89f44c3 elementor-widget-laptop__width-inherit body purple elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"89f44c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span class=\"heading-4-bold\">Switching to an up-to-date SaaS CRM<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3dea1a elementor-widget-laptop__width-inherit body purple elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b3dea1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>with a ready-made loyalty module would have required up to $150,000-250,000 for initial migration and then $60,000-120,000 yearly for licenses and software upkeep\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc1cdd1 elementor-widget elementor-widget-html\" data-id=\"dc1cdd1\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"border-block\">\n    <div class=\"border-block__title body\">\n        Three-year TCO \u2248 $330,000-600,000\n    <\/div>\n    <div class=\"border-block__content\">\n        \n    <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-542230d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"542230d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e1c12a2\" data-id=\"e1c12a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67d5f7a elementor-widget-laptop__width-inherit body purple .custom-ordered-list elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"67d5f7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the possibility of nearly <strong>triple cost savings<\/strong> over three years, combined with all vital functionality and unlimited scalability, the direction was clear: migrate. Next, we had to decide on the SaaS CRM best aligned with the client\u2019s needs.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4d86679\" data-id=\"4d86679\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1eda898 elementor-widget-laptop__width-inherit body purple .custom-ordered-list elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1eda898\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There were three options on the table: Odoo, Salesforce, and SAP. Considering the client\u2019s time, budget, and flexibility constraints, <strong>Odoo, with its CRM module and Loyalty &amp; Rewards functionality, spoke directly to their needs:\u00a0\u00a0<\/strong><\/p><ul><li><strong>All the requirements covered out of the box<\/strong>, without costly add-ons, integrations, or heavy customization\u00a0<\/li><li><strong>Faster time-to-value<\/strong> thanks to pre-built modules<\/li><li><strong>Lower vendor-lock-in and higher flexibility<\/strong> due to the system\u2019s open-source foundation<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cb344ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb344ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-05748ab\" data-id=\"05748ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a193bcd elementor-widget-laptop__width-initial body purple .custom-ordered-list elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a193bcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We followed a <strong>master-replica switch strategy<\/strong> to achieve the industry\u2019s <strong>below-5-second downtime gold standard<\/strong>. Instinctools\u2019 <a href=\"\/dedicated-teams\/\">dedicated team<\/a> had to do a lot of the groundwork to ensure a smooth transition from the old environment to the new one.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3f64cca6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f64cca6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-75c2bcf0\" data-id=\"75c2bcf0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28991bfa custom-ordered-list custom-ordered-list--big custom-ordered-list--purple heading-4-bold elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"28991bfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><h3 class=\"heading-4-bold\">Pre-migration<\/h3><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-94ee42d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94ee42d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-90d1b3b blue\" data-id=\"90d1b3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11682a2 elementor-widget__width-initial elementor-widget-tablet__width-inherit body elementor-widget-laptop__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"11682a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Since the client\u2019s <strong>self-written custom CRM was riddled with numerous undocumented customizations<\/strong> that could make things trickier down the road, we began by reverse-engineering and documenting the old system. With our <a href=\"\/ai-driven-software-development\/\">AI-powered practices in SDLC<\/a>, the task took only <strong>two days instead of the usual three weeks<\/strong> it would have required if done entirely by humans.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-289c6a6\" data-id=\"289c6a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6962de elementor-widget__width-initial elementor-widget-tablet__width-inherit body elementor-widget-laptop__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b6962de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The team also used <strong>AI tools for data-related operations<\/strong> for data quality checks, its cleansing, mapping, and backup, as well as archiving outdated and unnecessary data. That way, we sped up the tasks by 60% while cutting their cost by 35%.<\/p><p>At this stage, we also reviewed <strong>data encryption mechanisms<\/strong> to ensure they won\u2019t slow down software performance. To strike the <strong>right balance between speed and security<\/strong>, we chose selective encryption for database fields, rows, and columns containing PII instead of encrypting the entire dataset.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4b882e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b882e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-09ef742\" data-id=\"09ef742\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06f74e8 custom-ordered-list custom-ordered-list--big custom-ordered-list--purple heading-4-bold elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"06f74e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><h3 class=\"heading-4-bold\">Legacy CRM <br \/>to Odoo migration<\/h3><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-db61815 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db61815\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1a347ad\" data-id=\"1a347ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed44045 elementor-widget-laptop__width-initial elementor-widget__width-initial body elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ed44045\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our <a href=\"\/technologies\/odoo-erp-development\/\">Odoo implementation<\/a> team moved in iterations. First, we defined a migration framework \u2013 a clear, structured plan for moving data from the \u2028old CRM to Odoo, which included:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c483485 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c483485\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f02e31d\" data-id=\"f02e31d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6d9c92 elementor-widget__width-initial elementor-widget-tablet__width-inherit body purple elementor-widget-laptop__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"c6d9c92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Transformation rules<\/strong>, such as merging duplicates, standardizing formats, etc.<\/li><li><strong>Entity migration order<\/strong> with a dependency-aware sequence for tables, transactions, and related objects to ensure their interrelationships don\u2019t break downstream<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-38bc074\" data-id=\"38bc074\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-286d80d elementor-widget__width-initial elementor-widget-tablet__width-inherit body purple elementor-widget-laptop__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"286d80d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Error-handling procedures<\/strong> with the rollback-and-retry strategies, if any issues arise during migration<\/li><li><strong>Data integrity checks<\/strong> to confirm that no inconsistencies or errors slip through\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-844c6df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"844c6df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f0c8446\" data-id=\"f0c8446\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62c3122 elementor-widget__width-initial elementor-widget-tablet__width-inherit body purple elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"62c3122\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the framework in place, we ran a small-scale <strong>test migration<\/strong> to spot and fix edge cases. After refining the playbook, we proceeded with the full migration, which kept business operations uninterrupted, staying well within the below-5-second downtime standard.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b24d1d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b24d1d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-54e5474\" data-id=\"54e5474\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0218c0 custom-ordered-list custom-ordered-list--big custom-ordered-list--purple heading-4-bold elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e0218c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n \t<li>\n<h3 class=\"heading-4-bold\">Odoo Loyalty &#038; Rewards module adoption<\/h3>\n<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f0a4b8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0a4b8e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2338270 blue\" data-id=\"2338270\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-727f934 elementor-widget__width-initial elementor-widget-tablet__width-inherit body elementor-widget-laptop__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"727f934\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Odoo modules are designed to click together like LEGO, so we implemented the loyalty module and wired it to the CRM for a continuous data flow of customer info, purchase history, and more. With promotions fully digitized, the client gained <strong>two immediate wins<\/strong>:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7e5bfa5\" data-id=\"7e5bfa5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccee578 elementor-widget__width-initial elementor-widget-tablet__width-inherit body purple elementor-widget-laptop__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ccee578\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Automated calculation of loyalty percentages and customer recognition across different channels\u00a0<\/li><li>Advanced personalization thanks to tailored recommendations of additional products<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-443c8a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"443c8a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-37d4cde\" data-id=\"37d4cde\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0c1dd6 elementor-widget__width-initial elementor-widget-tablet__width-inherit body purple elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c0c1dd6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Both the CRM and loyalty modules provide built-in <strong>analytical dashboards<\/strong>, which we customized to track the client\u2019s key metrics. New easy-to-grasp visualizations replaced clunky Excel tables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2bcc104 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bcc104\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b1173c3\" data-id=\"b1173c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8677872 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-laptop__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-image\" data-id=\"8677872\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1116\" height=\"672\" src=\"https:\/\/www.instinctools.com\/wp-content\/uploads\/2025\/09\/odoo-migration-for-a-furniture-manufacturer-and-retailer-img10.png\" class=\"attachment-full size-full wp-image-105546\" alt=\"A dashboard titled Legacy CRM displays a table for August 2025, showing various KPIs with columns for code, group, criteria, unit, previous year, target, actual, percentage against previous year, and target index. A search bar is at the top right.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ef6a05a\" data-id=\"ef6a05a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23eeaa1 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-laptop__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-image\" data-id=\"23eeaa1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1164\" height=\"728\" src=\"https:\/\/www.instinctools.com\/wp-content\/uploads\/2025\/09\/odoo-migration-for-a-furniture-manufacturer-and-retailer-img9.png\" class=\"attachment-full size-full wp-image-105545\" alt=\"A digital dashboard interface with colorful widgets on the left showing sales, purchases, payments, and accounts data. Two overlaid panels display various charts and graphs, including bar, line, and pie charts, under the Odoo label at the top.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-67ef57d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67ef57d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-411ff73\" data-id=\"411ff73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a71943 custom-ordered-list custom-ordered-list--big custom-ordered-list--purple heading-4-bold elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3a71943\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n \t<li>\n<h3 class=\"heading-4-bold\">Post-migration<\/h3>\n<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5032b7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5032b7c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3e048bc\" data-id=\"3e048bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1a8779 elementor-widget-laptop__width-inherit elementor-widget__width-initial body elementor-widget elementor-widget-text-editor\" data-id=\"a1a8779\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To make sure the system was fully prepared for daily use, we:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0469211 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0469211\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e9b5a0\" data-id=\"2e9b5a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e0a616 elementor-widget__width-initial elementor-widget-tablet__width-inherit body purple elementor-widget-laptop__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9e0a616\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Tested performance under real-world load<br \/><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6283b6f elementor-widget__width-initial elementor-widget-tablet__width-inherit body purple elementor-widget-laptop__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6283b6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The dedicated team checked the system for speed and stability to verify that the user experience is hitch-free.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e3ba26a\" data-id=\"e3ba26a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a5b3c8 elementor-widget__width-initial elementor-widget-tablet__width-inherit body purple elementor-widget-laptop__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3a5b3c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Enabled end-users<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1bba06 elementor-widget__width-initial elementor-widget-tablet__width-inherit body purple elementor-widget-laptop__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d1bba06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We ran online training sessions to help staff quickly adapt to the new software and shared recordings for ongoing self-training and easy refreshers.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b87404 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b87404\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8ba37d9\" data-id=\"8ba37d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c58205 custom-ordered-list custom-ordered-list--big custom-ordered-list--purple heading-4-bold elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9c58205\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><h3 class=\"heading-4-bold\">Extra-mile website performance optimization<\/h3><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1c6d210 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c6d210\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9c8aba0 blue\" data-id=\"9c8aba0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3100116 elementor-widget__width-initial elementor-widget-tablet__width-inherit body elementor-widget-laptop__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3100116\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since the CRM is tightly integrated with the client\u2019s ecommerce platform, <strong>improving website performance<\/strong> and customer experience was a strategic part of our migration efforts. Instinctools\u2019 team:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8f8c884 blue\" data-id=\"8f8c884\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9e6380 elementor-widget__width-initial elementor-widget-tablet__width-inherit body purple elementor-widget-laptop__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b9e6380\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Implemented Nginx as a load balancer<\/strong> to distribute requests across multiple application servers, ensuring higher availability and smoother performance during traffic spikes.<\/li><li><strong>Added Redis as a smart caching layer<\/strong> for frequently accessed data, reducing response times and improving overall system performance.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a74dd5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a74dd5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-998cb39\" data-id=\"998cb39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e7aaa2 elementor-widget__width-initial elementor-widget-tablet__width-inherit body purple elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2e7aaa2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Those efforts resulted in faster page loading speed and a <strong>20% drop<\/strong> in cart abandonment rate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5460fed elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5460fed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91254f1\" data-id=\"91254f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42e6230 elementor-absolute elementor-hidden-mobile elementor-hidden-laptop elementor-hidden-tablet elementor-widget elementor-widget-html\" data-id=\"42e6230\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"draw draw_color-right draw_not-hide\"><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c3836b elementor-absolute elementor-hidden-mobile elementor-hidden-laptop elementor-hidden-tablet elementor-widget elementor-widget-html\" data-id=\"8c3836b\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"draw draw_color-right draw_not-hide\"><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c21d481 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c21d481\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5b36982\" data-id=\"5b36982\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f22798d heading-3 elementor-widget elementor-widget-heading\" data-id=\"f22798d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Before<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e794f09 elementor-widget__width-initial elementor-widget-widescreen__width-initial elementor-widget-laptop__width-inherit gray-light body elementor-widget elementor-widget-text-editor\" data-id=\"e794f09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Legacy, feature-limited CRM with poor performance<\/li><li>Largely undocumented software reliant on a single knowledge keeper<\/li><li>Costly to scale and maintain<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-78f3f6d\" data-id=\"78f3f6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17e3fd1 heading-3 elementor-widget elementor-widget-heading\" data-id=\"17e3fd1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">After<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-158af2f elementor-widget__width-initial elementor-widget-widescreen__width-inherit elementor-widget-laptop__width-inherit body elementor-widget elementor-widget-text-editor\" data-id=\"158af2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Up-to-date, feature-rich, customizable CRM<\/li><li>SaaS software with detailed documentation<\/li><li>Easy to operate and scale across regions<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9498944 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9498944\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa64961\" data-id=\"fa64961\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f26148 animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f26148\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0.01}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-346333c\" data-id=\"346333c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aded4d6 elementor-widget__width-initial elementor-widget-tablet__width-inherit heading-2-bold elementor-widget elementor-widget-heading\" data-id=\"aded4d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business value<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3b3af74\" data-id=\"3b3af74\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7741e6 elementor-widget-tablet__width-inherit white body elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a7741e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>\u2248 $600,000<\/strong> TCO savings<\/li><li><strong>&lt; 5-second<\/strong> downtime during the transition from one system to another<\/li><li><strong>x 2<\/strong> in lead-to-order conversion via automated conversion pipelines and timely follow-ups<\/li><li><strong>+ 10%<\/strong> in customer retention thanks to the adoption of a trackable loyalty program and targeted offers<\/li><li><strong>+ 15%<\/strong> in marketing ROI through clarity on high\u2011ROI channels and wise budget reallocation<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cac2b0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1cac2b0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-493a016\" data-id=\"493a016\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d3db350 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3db350\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0cbae32\" data-id=\"0cbae32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83f6aeb heading-2-bold elementor-widget elementor-widget-heading\" data-id=\"83f6aeb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Multiplier effect<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9686563 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"9686563\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-14bbb60\" data-id=\"14bbb60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1273052 elementor-widget-tablet__width-inherit elementor-widget__width-initial elementor-widget-widescreen__width-initial body elementor-widget elementor-widget-text-editor\" data-id=\"1273052\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The desire to stick to legacy software that still works is perfectly rational, especially when the sticker price of modernization looks higher than patching holes and creating temporary crutches. But there\u2019s always a tipping point when outdated software starts working against you more than for you.<\/p><p>Weighing different options of dealing with legacy systems, you may need expert guidance. That\u2019s when <a href=\"\/enterprise-software-development-company\/\">seasoned software consultants<\/a> can step in with proven strategies to address the challenges in your CRM, ERP, or other systems.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0308200 image-col-skew_new\" data-id=\"0308200\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3265b84 elementor-widget elementor-widget-image\" data-id=\"3265b84\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1130\" height=\"604\" src=\"https:\/\/www.instinctools.com\/wp-content\/uploads\/2025\/09\/odoo-migration-for-a-furniture-manufacturer-and-retailer-img7.png\" class=\"attachment-full size-full wp-image-105462\" alt=\"Two people work at a desk covered with architectural blueprints, a calculator, eyeglasses, and a laptop. One person writes with a pencil on a document, while another stands nearby holding a notebook. The scene suggests collaboration and planning.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bf884a2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7bf884a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38578ae8\" data-id=\"38578ae8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cd88622 elementor-widget elementor-widget-shortcode\" data-id=\"2cd88622\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"73393\" class=\"elementor elementor-73393\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5585bb7d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5585bb7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-558ccb19\" data-id=\"558ccb19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4f645e4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f645e4e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-225b1d73\" data-id=\"225b1d73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-263ec496 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit heading-2-bold elementor-widget elementor-widget-heading\" data-id=\"263ec496\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Related capabilities<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-58a3e251 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58a3e251\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7a11caeb\" data-id=\"7a11caeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-215c7889 elementor-widget elementor-widget-related_pages\" data-id=\"215c7889\" data-element_type=\"widget\" data-widget_type=\"related_pages.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-388ed160 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"388ed160\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-688512c0\" data-id=\"688512c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44661f4a elementor-widget elementor-widget-template\" data-id=\"44661f4a\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"page\" data-elementor-id=\"81039\" class=\"elementor elementor-81039\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a59259c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a59259c\" data-element_type=\"section\" id=\"cases-form-title\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19976e5\" data-id=\"19976e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3ff9c7 elementor-absolute elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"c3ff9c7\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"draw draw_color-right draw_green xl-hide\"><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ca841b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca841b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-27129d3\" data-id=\"27129d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2e2563 elementor-absolute elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-html\" data-id=\"f2e2563\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"draw draw_color-right draw_gray draw_not-hide\"><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2af9609 elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial heading-2-bold elementor-widget elementor-widget-heading\" data-id=\"2af9609\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"heading-2-regular\">Do you have a<\/span> similar project idea?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e36dca1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7e36dca1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7449ef\" data-id=\"f7449ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68cac322 elementor-widget elementor-widget-shortcode\" data-id=\"68cac322\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"70639\" class=\"elementor elementor-70639\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bba8c26 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bba8c26\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a87c31a\" data-id=\"a87c31a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aff185d elementor-widget elementor-widget-custom_contact_form\" data-id=\"aff185d\" data-element_type=\"widget\" data-widget_type=\"custom_contact_form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div id=\"_contact-form\" class=\"anchor-section custom-contact-form  custom-contact-form--bottom\">\n\n            <div class=\"custom-contact-form__overlay\">\n                                <!--<div style=\"background-image: url('https:\/\/www.instinctools.com\/wp-content\/plugins\/inst-elementor\/widgets\/custom-contact-form\/bg.jpg');\"><\/div>-->\n\n                <div style=\"background-image: url('https:\/\/www.instinctools.com\/wp-content\/plugins\/inst-elementor\/widgets\/custom-contact-form\/bg.jpg');\"><\/div>\n            <\/div>\n\n            \n            <span class=\"draw draw_color-right draw_orange active\"><\/span>\n            <div class=\"container\">\n                <div class=\"custom-contact-form__wrap\">\n                                            <div class=\"custom-contact-form__head\">\n                                <div class=\"custom-contact-form__person\">\n                                    <div class=\"custom-contact-form__image\">   \n                                                                                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.instinctools.com\/wp-content\/uploads\/2022\/03\/anna-vasilevskaya.jpg\" width=\"450\" height=\"450\" alt=\"Anna Vasilevskaya\">\n                                                                \n                                    <\/div>\n\n                                    <div class=\"custom-contact-form__description body\">\n                                                                                <span class=\"custom-contact-form__name lead\"><strong>Anna Vasilevskaya<\/strong><\/span>\n                                        \n                                                                                    <span class='custom-contact-form__position'>Account Executive<\/span>                                                                            <\/div>\n                                <\/div>\n\n                            <div class=\"custom-contact-form__content\">\n                                \t\t<div data-elementor-type=\"page\" data-elementor-id=\"50329\" class=\"elementor elementor-50329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55434ef7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"55434ef7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38737fd6\" data-id=\"38737fd6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d0cb11c elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"7d0cb11c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get in touch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ea59ce4 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"4ea59ce4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDrop us a line about your project at <a href=\"mailto:contact@instinctools.com\" style=\"font-weight: 700;\">contact@instinctools.com<\/a> or via the contact form below, and we will contact you soon.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                            <\/div>\n                        <\/div>\n                    \n                    <div class=\"custom-contact-form__bottom custom-hs-form hs-git \">\n                                                    <script>\n                                document.addEventListener('DOMContentLoaded', function() {\n                                    hbspt.forms.create({\n                                        portalId: \"7995596\",\n                                        formId: \"c87347e1-3771-4f98-bdf2-84bb1b401344\",\n                                        translations: {\n                                            en: {\n                                                required: \"The field is required\",\n                                                phoneInvalidCharacters: \"Invalid phone number\",\n                                                phoneInvalidCharactersWithoutCountryCode: \"Invalid phone number\"\n                                            }\n                                        },\n                                    });\n                                });\n                            <\/script>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"author":50,"featured_media":105530,"template":"","expertise_cases":[327,346],"technology_cases":[768,478,489],"country_cases":[513],"industry_cases":[328,802],"consulting_cases":[656],"engagement_model_cases":[],"class_list":["post-105427","success-stories","type-success-stories","status-publish","has-post-thumbnail","hentry","expertise_cases-enterprise-automation","expertise_cases-software-modernization","technology_cases-nginx","technology_cases-odoo","technology_cases-redis","country_cases-poland","industry_cases-e-commerce","industry_cases-retail","consulting_cases-crm-consulting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Odoo Migration For a Furniture Manufacturer and Retailer | *instinctools<\/title>\n<meta name=\"description\" content=\"See how a furniture retailer migrated from a home-grown CRM to Odoo, saved \u2248$600,000, doubled lead-to-order conversion, and lifted retention by 10%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instinctools.com\/success-stories\/odoo-migration-for-a-furniture-manufacturer-and-retailer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Odoo Migration For a Furniture Manufacturer and Retailer\" \/>\n<meta property=\"og:description\" content=\"See how a furniture retailer migrated from a home-grown CRM to Odoo, saved \u2248$600,000, doubled lead-to-order conversion, and lifted retention by 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