{"id":100334,"date":"2025-03-04T13:17:20","date_gmt":"2025-03-04T10:17:20","guid":{"rendered":"https:\/\/www.instinctools.com\/?post_type=success-stories&#038;p=100334"},"modified":"2025-03-07T10:29:21","modified_gmt":"2025-03-07T07:29:21","slug":"wordpress-modernization-for-a-marketing-agency","status":"publish","type":"success-stories","link":"https:\/\/www.instinctools.com\/success-stories\/wordpress-modernization-for-a-marketing-agency\/","title":{"rendered":"WordPress Modernization For a Marketing Agency"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"100334\" class=\"elementor elementor-100334\" data-elementor-post-type=\"success-stories\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bd488e6 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"4bd488e6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-352baa33\" data-id=\"352baa33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-33b6c59e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33b6c59e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-11ffa7e2\" data-id=\"11ffa7e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b72ec35 elementor-widget__width-initial elementor-widget-tablet__width-inherit heading-1 elementor-widget-widescreen__width-initial elementor-widget elementor-widget-heading\" data-id=\"3b72ec35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">WordPress Modernization For a\u00a0Marketing Agency<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7052603a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7052603a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fed6974\" data-id=\"1fed6974\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ef998f elementor-widget__width-initial elementor-widget-tablet__width-inherit lead elementor-widget-widescreen__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7ef998f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How modernizing their WordPress website enabled a UAE marketing agency to slash the speed of web page creation <strong>by half<\/strong> and level up Google PageSpeed Insights score <strong>from\u00a032 to 92<\/strong> on average, significantly <strong>improving Core Web Vitals<\/strong> for desktop, such as LCP (from 4.5 to 2 seconds), INP (from 600 to 200 milliseconds), and CLS (from 0.3 to 0.1).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1422c59b elementor-widget__width-initial elementor-widget-tablet__width-inherit lead elementor-widget-widescreen__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1422c59b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Industry<\/strong>:<br \/>Entertainment and Media <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c9ea5e elementor-widget__width-initial elementor-widget-tablet__width-inherit case-pdf-download elementor-mobile-align-center elementor-widget-widescreen__width-initial elementor-widget elementor-widget-global_button\" data-id=\"4c9ea5e\" data-element_type=\"widget\" data-widget_type=\"global_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"global-button-wrapper \">\n            <a href=\"#\" class=\"global-button global-button-link global-button-type-filled global-button-size-l \">\n                <span class=\"global-button-content-wrapper\">\n                    <span class=\"global-button-text\">Download<\/span>\n                                    <\/span>\n            <\/a>\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7df86f7a elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-widescreen__width-initial case-tags elementor-widget elementor-widget-text-editor\" data-id=\"7df86f7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Web Development<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f4634e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f4634e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-363b0e77\" data-id=\"363b0e77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b19c9e8 elementor-widget elementor-widget-breadcrumbs\" data-id=\"6b19c9e8\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.instinctools.com\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-decf2a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"decf2a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d254c0f\" data-id=\"6d254c0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-702ec15e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"702ec15e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7d5bd36a\" data-id=\"7d5bd36a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ccf3636 heading-2-bold elementor-widget elementor-widget-heading\" data-id=\"1ccf3636\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-13a46c05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13a46c05\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7e8cbe64\" data-id=\"7e8cbe64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ef08c0b elementor-widget-tablet__width-inherit body elementor-widget elementor-widget-text-editor\" data-id=\"6ef08c0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cSet it and forget it\u201d isn\u2019t something you can hope for in the digital world. Websites need updates every few years, or they become <strong>slow, clunky, and vulnerable<\/strong>.<\/p><p>Our client, a UAE marketing agency, learned this the hard way. Their WordPress website hadn\u2019t seen an update for almost a decade. A newly set solution coped with 3.000 users per day glitch-free. However, over the years, traffic quadrupled, bringing performance, efficiency, and security concerns to the surface.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-775bb8e2\" data-id=\"775bb8e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12c9234 elementor-widget-tablet__width-inherit body elementor-widget elementor-widget-text-editor\" data-id=\"12c9234\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Performance was tanking<\/strong>, with Core Web Vitals way below acceptable standards. There was no way to enhance them while maintaining the current WordPress version.<\/li><li><strong>The website team was overloaded with manual workflows<\/strong>, such as software testing, marking up every page from scratch, and managing redirects across 500+ pages to avoid conflicts between the plugins they rely on.<\/li><li><strong>The website\u2019s security was jeopardized<\/strong> because of compatibility issues between multiple third-party plugins and the old WordPress version.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c3aec8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3aec8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-aaa996d\" data-id=\"aaa996d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57ccc69 elementor-widget__width-initial elementor-widget-tablet__width-inherit body elementor-widget elementor-widget-text-editor\" data-id=\"57ccc69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Considering all that, the client had a decision to make \u2014 modernize their existing website on <a href=\"\/technologies\/wordpress-website-development-usa\/\">WordPress<\/a> or switch to another CMS. With no in-house expertise to weigh their options, they contacted *instinctools.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6786649 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6786649\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a3e53f\" data-id=\"0a3e53f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6969da0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6969da0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9a7d17a\" data-id=\"9a7d17a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ea2a8d heading-2-bold elementor-widget elementor-widget-heading\" data-id=\"9ea2a8d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-68f414d\" data-id=\"68f414d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f208fc0 elementor-widget-laptop__width-inherit body blue elementor-widget-widescreen__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f208fc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our team started by assessing the as-is state and communicating with the stakeholders to clarify their overall project priorities to map out the most efficient route to the spot-on, well-performing website.<\/p><p>A deep-dive tech assessment uncovered that <strong>website modernization would be enough to tick all the boxes<\/strong> \u2014 no need for a CMS migration. We suggested:<\/p><ul><li><strong>Fixing performance issues<\/strong> by updating the WordPress version, integrating specific plugins to boost website speed, and replacing their current server with one that can handle high loads with minimal resource consumption.<\/li><li><strong>Implementing CI\/CD and automating UI tasks<\/strong> with the help of Docker and a WordPress website builder.<\/li><li><strong>Honing website security<\/strong> by reviewing third-party plugins they used and keeping only the ones with regular updates to close security gaps.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fdf0cee animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdf0cee\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0.01}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bc421ce\" data-id=\"bc421ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66584ad body elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"66584ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With a clear roadmap in place, our team of software and system engineers got to work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-efe9569 animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"efe9569\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0.01}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-505b59e\" data-id=\"505b59e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4f516f elementor-widget__width-inherit elementor-widget-tablet__width-inherit heading-4-bold elementor-widget elementor-widget-heading\" data-id=\"c4f516f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Unlocking quick-wins<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85aa3c9 elementor-widget-tablet__width-inherit elementor-widget__width-initial body elementor-widget elementor-widget-text-editor\" data-id=\"85aa3c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first step was to upgrade the client\u2019s WordPress from 4.1 to the latest version, 6.4.2.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7175cfc\" data-id=\"7175cfc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5024ea elementor-widget-tablet__width-inherit body blue elementor-widget elementor-widget-text-editor\" data-id=\"e5024ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This upgrade alone made an instant impact:<\/p><ul><li><strong>Automated redirects<\/strong> instead of manual fixes for every 404 error.<\/li><li><strong>New performance-focused plugins<\/strong>, such as NitroPack, became available.<\/li><li><strong>Enhanced security<\/strong> \u2014 a modern WordPress core meant better compatibility with third-party plugins.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dce205c animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dce205c\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0.01}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ee78e8b\" data-id=\"ee78e8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07e0d26 elementor-widget__width-initial elementor-widget-tablet__width-inherit heading-4-bold elementor-widget elementor-widget-heading\" data-id=\"07e0d26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Boosting website performance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6a6a7f0\" data-id=\"6a6a7f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3f66f9 body elementor-widget elementor-widget-text-editor\" data-id=\"a3f66f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Moving forward, we took on removing architectural roadblocks on the way to faster page loading time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92e1625 elementor-absolute elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-html\" data-id=\"92e1625\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"draw draw_color-right draw_white draw_not-hide\"><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9c5141f animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c5141f\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0.01}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ff482bc\" data-id=\"ff482bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0b1998 elementor-widget-laptop__width-inherit lead elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a0b1998\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Implementing NitroPack plugin<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a4f8aa elementor-widget-laptop__width-inherit body elementor-widget elementor-widget-text-editor\" data-id=\"0a4f8aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the latest version of WordPress, NitroPack was finally up for grabs. By enabling smart caching, a built-in content delivery network (CDN), and image optimization, NitroPack gave the site a massive speed boost.<\/p><p>Based on PageSpeed Insights data, our team also optimized the script and style sheets, which had previously contributed to poor performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8168b65\" data-id=\"8168b65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-236a1b5 elementor-widget-laptop__width-inherit lead elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"236a1b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Switching from Apache to Nginx <\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deb8aef elementor-widget-laptop__width-inherit body elementor-widget elementor-widget-text-editor\" data-id=\"deb8aef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The client\u2019s website initially relied on the Apache server. Its synchronous, process-driven architecture, which implies creating a thread for each connection request, suits smaller sites but becomes an obstacle when they grow.<\/p><p>Therefore, we recommended shifting to Nginx, a server with asynchronous, event-driven architecture that enables multiple connections to be handled within a single process. This server was designed to <strong>manage high loads with minimal memory and CPU consumption<\/strong>, making it a perfect fit for enterprise-grade corporate websites. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0696296 animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0696296\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0.01}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-320f74e\" data-id=\"320f74e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-613e78a body elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"613e78a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We also integrated NitroPack with the Nginx Helper plugin to additionally increase caching efficiency. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-33efa3f animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33efa3f\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0.01}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d2a9c74\" data-id=\"d2a9c74\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2c1226 elementor-widget__width-initial elementor-widget-tablet__width-inherit heading-4-bold elementor-widget elementor-widget-heading\" data-id=\"d2c1226\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Doubling down on automation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0b05d01\" data-id=\"0b05d01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-039483b body elementor-widget elementor-widget-text-editor\" data-id=\"039483b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While the WordPress upgrade enabled some automation, it wasn\u2019t enough to lessen the burden of day-to-day manual tasks. During the tech assessment, the *instinctools team identified two major areas with the highest potential for automation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1aa7b08 animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1aa7b08\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0.01}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0cb721a\" data-id=\"0cb721a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11adf60 elementor-widget-laptop__width-inherit lead blue elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"11adf60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>CI\/CD implementation<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e49444 elementor-widget-laptop__width-inherit body elementor-widget elementor-widget-text-editor\" data-id=\"3e49444\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Previously, developers had to manually push every code change from local repositories to GitLab, then deploy it to staging and production.<\/p><p>Our system engineers enabled faster development cycles by establishing a solid and consistent CI\/CD pipeline and adopting <strong>Docker<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-94e5917\" data-id=\"94e5917\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30130b3 elementor-widget-laptop__width-inherit lead blue elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"30130b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>UI automation<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54451be elementor-widget-laptop__width-inherit body elementor-widget elementor-widget-text-editor\" data-id=\"54451be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There\u2019re numerous WordPress website builders, such as Elementor, Divi, Brizy, Beaver, Visual Composer, SeedProd, etc., to leverage and simplify creating, editing, and customizing the website pages. We opted for <strong>Elementor Pro<\/strong> for its high intuitiveness and customizability paired with the broadest range of features.<\/p><p>We accelerated the web page markup process <strong>from 8 to 4 hours<\/strong> on average by introducing reusable generic blocks, widgets, and shortcodes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-60de4e5 animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60de4e5\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0.01}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a600fee\" data-id=\"a600fee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7941337 elementor-widget__width-initial elementor-widget-tablet__width-inherit heading-4-bold elementor-widget elementor-widget-heading\" data-id=\"7941337\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ensuring smooth integration with the client\u2019s software ecosystem<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fa6cbe4\" data-id=\"fa6cbe4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcfe00f body elementor-widget elementor-widget-text-editor\" data-id=\"fcfe00f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The client\u2019s website integrates with various SEO and marketing tools, so we ensured everything stayed intact post-upgrade. The only minor hiccup we had to deal with was caused by NitroPack, which blocked the HubSpot forms from displaying on the website. We resolved it by configuring NitroPack bypass caching for HubSpot-related scripts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5460fed elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5460fed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91254f1\" data-id=\"91254f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42e6230 elementor-absolute elementor-hidden-mobile elementor-hidden-laptop elementor-hidden-tablet elementor-widget elementor-widget-html\" data-id=\"42e6230\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"draw draw_color-right draw_not-hide\"><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c3836b elementor-absolute elementor-hidden-mobile elementor-hidden-laptop elementor-hidden-tablet elementor-widget elementor-widget-html\" data-id=\"8c3836b\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"draw draw_color-right draw_not-hide\"><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c21d481 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c21d481\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5b36982\" data-id=\"5b36982\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f22798d heading-3 elementor-widget elementor-widget-heading\" data-id=\"f22798d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Before<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e794f09 elementor-widget__width-initial elementor-widget-widescreen__width-initial elementor-widget-laptop__width-inherit gray-light body elementor-widget elementor-widget-text-editor\" data-id=\"e794f09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Overreliance on manual workflows<\/li><li>Apache server failed to keep up with the growing amount of traffic<\/li><li>Outdated WordPress version caused security risks<\/li><li>Limited plugin choices<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-78f3f6d\" data-id=\"78f3f6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17e3fd1 heading-3 elementor-widget elementor-widget-heading\" data-id=\"17e3fd1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">After<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-158af2f elementor-widget__width-initial elementor-widget-widescreen__width-inherit elementor-widget-laptop__width-inherit body elementor-widget elementor-widget-text-editor\" data-id=\"158af2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>CI\/CD implementation and automation of UI-related tasks<\/li><li>Nginx server efficiently handles high loads with minimal resource consumption<\/li><li>Regular updates keep security tight<\/li><li>Access to a vast pool of plugins compatible with the newest WordPress version<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9498944 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9498944\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa64961\" data-id=\"fa64961\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f26148 animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f26148\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:0.01}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-346333c\" data-id=\"346333c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aded4d6 elementor-widget__width-initial elementor-widget-tablet__width-inherit heading-2-bold elementor-widget elementor-widget-heading\" data-id=\"aded4d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business value<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3b3af74\" data-id=\"3b3af74\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7741e6 elementor-widget-tablet__width-inherit white body elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a7741e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Stable and scalable<\/strong> CI\/CD pipeline<\/li><li><strong>Fewer<\/strong> manual operations<\/li><li>Core Web Vitals for desktop were significantly improved: LCP <strong>from 4.5 to 2<\/strong> seconds, INP <strong>from 600 to 200<\/strong> milliseconds, and CLS <strong>from 0.3 to 0.1<\/strong><\/li><li>Google PageSpeed Insights score raised <strong>from 32 to 92<\/strong><\/li><li>Reduce the speed of web page creation <strong>by half<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca4f7ec elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ca4f7ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-619a275\" data-id=\"619a275\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5dac1fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dac1fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2f32322\" data-id=\"2f32322\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b50765 heading-2-bold elementor-widget elementor-widget-heading\" data-id=\"5b50765\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Multiplier effect<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5317524 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"5317524\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1d494e2\" data-id=\"1d494e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93d843b elementor-widget-tablet__width-inherit elementor-widget__width-initial body elementor-widget elementor-widget-text-editor\" data-id=\"93d843b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When performance and security degrade, many businesses assume they need to switch platforms. But in reality, <strong>modernization often delivers the same results with lower costs and fewer disruptions<\/strong>.<\/p><p>However, this option is not a one-time fix \u2014 your solution requires <strong>regular health checks<\/strong> anyway. We suggest running a tech assessment every three years to ensure your website or app stays future-proof and high-performing, on your terms. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-182d6b2 image-col-skew_new\" data-id=\"182d6b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46aa839 elementor-widget elementor-widget-image\" data-id=\"46aa839\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1130\" height=\"604\" src=\"https:\/\/www.instinctools.com\/wp-content\/uploads\/2025\/03\/wordpress-modernization-for-a-marketing-agency-image3.jpg\" class=\"attachment-full size-full wp-image-100391\" alt=\"The importance of regular tech assessments\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bf884a2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7bf884a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38578ae8\" data-id=\"38578ae8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cd88622 elementor-widget elementor-widget-shortcode\" data-id=\"2cd88622\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"73393\" class=\"elementor elementor-73393\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5585bb7d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5585bb7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-558ccb19\" data-id=\"558ccb19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4f645e4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f645e4e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-225b1d73\" data-id=\"225b1d73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-263ec496 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit heading-2-bold elementor-widget elementor-widget-heading\" data-id=\"263ec496\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Related capabilities<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-58a3e251 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58a3e251\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7a11caeb\" data-id=\"7a11caeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-215c7889 elementor-widget elementor-widget-related_pages\" data-id=\"215c7889\" data-element_type=\"widget\" data-widget_type=\"related_pages.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-388ed160 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"388ed160\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-688512c0\" data-id=\"688512c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44661f4a elementor-widget elementor-widget-template\" data-id=\"44661f4a\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"page\" data-elementor-id=\"81039\" class=\"elementor elementor-81039\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a59259c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a59259c\" data-element_type=\"section\" id=\"cases-form-title\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19976e5\" data-id=\"19976e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3ff9c7 elementor-absolute elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"c3ff9c7\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"draw draw_color-right draw_green xl-hide\"><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ca841b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca841b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-27129d3\" data-id=\"27129d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2e2563 elementor-absolute elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-html\" data-id=\"f2e2563\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"draw draw_color-right draw_gray draw_not-hide\"><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2af9609 elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial heading-2-bold elementor-widget elementor-widget-heading\" data-id=\"2af9609\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"heading-2-regular\">Do you have a<\/span> similar project idea?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e36dca1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7e36dca1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7449ef\" data-id=\"f7449ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68cac322 elementor-widget elementor-widget-shortcode\" data-id=\"68cac322\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"70639\" class=\"elementor elementor-70639\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bba8c26 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bba8c26\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a87c31a\" data-id=\"a87c31a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aff185d elementor-widget elementor-widget-custom_contact_form\" data-id=\"aff185d\" data-element_type=\"widget\" data-widget_type=\"custom_contact_form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div id=\"_contact-form\" class=\"anchor-section custom-contact-form  custom-contact-form--bottom\">\n\n            <div class=\"custom-contact-form__overlay\">\n                                <!--<div style=\"background-image: url('https:\/\/www.instinctools.com\/wp-content\/plugins\/inst-elementor\/widgets\/custom-contact-form\/bg.jpg');\"><\/div>-->\n\n                <div style=\"background-image: url('https:\/\/www.instinctools.com\/wp-content\/plugins\/inst-elementor\/widgets\/custom-contact-form\/bg.jpg');\"><\/div>\n            <\/div>\n\n            \n            <span class=\"draw draw_color-right draw_orange active\"><\/span>\n            <div class=\"container\">\n                <div class=\"custom-contact-form__wrap\">\n                                            <div class=\"custom-contact-form__head\">\n                                <div class=\"custom-contact-form__person\">\n                                    <div class=\"custom-contact-form__image\">   \n                                                                                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.instinctools.com\/wp-content\/uploads\/2022\/03\/anna-vasilevskaya.jpg\" width=\"450\" height=\"450\" alt=\"Anna Vasilevskaya\">\n                                                                \n                                    <\/div>\n\n                                    <div class=\"custom-contact-form__description body\">\n                                                                                <span class=\"custom-contact-form__name lead\"><strong>Anna Vasilevskaya<\/strong><\/span>\n                                        \n                                                                                    <span class='custom-contact-form__position'>Account Executive<\/span>                                                                            <\/div>\n                                <\/div>\n\n                            <div class=\"custom-contact-form__content\">\n                                \t\t<div data-elementor-type=\"page\" data-elementor-id=\"50329\" class=\"elementor elementor-50329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55434ef7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"55434ef7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38737fd6\" data-id=\"38737fd6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d0cb11c elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"7d0cb11c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get in touch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ea59ce4 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"4ea59ce4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDrop us a line about your project at <a href=\"mailto:contact@instinctools.com\" style=\"font-weight: 700;\">contact@instinctools.com<\/a> or via the contact form below, and we will contact you soon.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                            <\/div>\n                        <\/div>\n                    \n                    <div class=\"custom-contact-form__bottom custom-hs-form hs-git \">\n                                                    <script>\n                                document.addEventListener('DOMContentLoaded', function() {\n                                    hbspt.forms.create({\n                                        portalId: \"7995596\",\n                     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